ThisThat

ThisThat is a platform designed to measure brand lift specifically within influencer marketing campaigns. It addresses the challenge brands and agencies face in quantifying the true impact of influencer activities by focusing on campaign-level rather than asset-level measurement. The tool is positioned as a solution for brands and agencies that want actionable, timely insights into how their influencer campaigns drive key outcomes such as awareness, consideration, intent, and advocacy.

The platform uses data collected from gamified surveys, which are designed to gather in-depth responses from individuals. ThisThat employs a methodology that compares survey results between two groups: those exposed to the influencer campaign and those who are not (test and control groups). By analyzing the differences between these groups, the tool isolates the effect of the campaign on important brand metrics, including awareness and relevancy. It also utilizes natural exposure and retargeting to ensure that survey participants reflect the actual audience reached by the campaign, providing a more accurate assessment of campaign effectiveness.

ThisThat offers both a managed service and a SaaS delivery model. It emphasizes the ability to deliver same-day results, allowing brands and agencies to access relevant insights quickly and optimize their campaigns while they are still active. The platform is described as multi-platform, aiming to give a consistent view across various channels where influencer marketing occurs. Its simulated environment goes beyond traditional asset testing, measuring the full scope and ripple effect of campaigns, including word-of-mouth influence.

Access to ThisThat is available by invitation, with early access granted to select brands and agencies. The service is tailored to those seeking to measure, prove, and improve the impact of their influencer marketing investments with reliable data and actionable insights.