PlutoBa

PlutoBa is a platform designed to streamline and automate the vetting of creator pitches for brands and agencies. It addresses the challenge of identifying authentic influencers and avoiding costly partnerships with accounts that have fake followers or low engagement, providing an intake link that creators use to submit pitches. Each pitch is automatically assessed and scored before reaching the brand or agency, saving significant manual effort and reducing the risk of budget loss to inauthentic audiences.

The tool evaluates each creator pitch using seven specific signals: detection of fake followers, engagement quality, comment authenticity, brand safety, audience demographics, rate benchmarking, and niche fit. PlutoBa analyzes up to 100 posts and over 300 comments per creator, delivering a standard vet in under a minute and a deep vet in two to four minutes. All vetted pitches are organized in a Review Queue, where each is scored with a clear verdict—Proceed, Caution, or Avoid—allowing brands to focus only on pitches that meet their criteria. Outreach, negotiation, and payment remain entirely in the user's control, as PlutoBa does not intervene in creator communications.

PlutoBa is web-based, requiring no integrations or form-building, and is designed to fit seamlessly into existing workflows by allowing the intake link to be placed in locations where creators already reach out, such as Instagram auto-replies, work-with-us pages, or email signatures. The platform offers a free plan with no trial period or credit card required, including an intake link, three vetted pitches per month, three deep vets, five standard vets, and access to the Review Queue. Paid plans start at $69 per month, with agency plans from $499 per month, and additional pitches beyond the plan allowance are queued for later vetting or can be processed with a top-up or upgrade. PlutoBa positions itself as an intake and vetting layer, complementing rather than replacing existing research tools.