Swirv is a WordPress-based link management tool designed to let users create redirectable links and personalized passes directly on their own domain. It addresses the need to manage and update shared URLs, personalize access for individual recipients, restrict access when necessary, and monitor link activity without relying on third-party shorteners. The platform is intended for anyone managing campaigns or distributing links where control over destination, privacy, and analytics is important.
Key features include the ability to create links that can have their destinations changed even after being shared, and to issue individualized passes, generating unique URLs for specific people. Swirv also supports organizing related links into campaigns, with the option to publish campaign landing pages. For analytics, the tool provides click charts and the ability to disable detailed tracking, while employing IP hashing to enhance privacy. Users can export or import their link library and run manual health scans to ensure link integrity. There are no caps on the number of campaigns, links, or passes that can be created with Swirv Free.
Swirv operates as a plugin installed and activated within WordPress, allowing all management and configuration to take place within the WordPress environment. Users can choose their preferred URL prefix, test redirects in private browser windows, and manage all settings directly from the WordPress dashboard. The tool emphasizes privacy and local control by keeping analytics and link management on the user's own server rather than routing data through external services.
Swirv Free is positioned as a complete everyday solution for link management needs, with the option to upgrade to a Pro version for additional features such as pass expiry, access limits, self-destructing links, extended analytics history, bulk pass creation, scheduled health scans, branded QR codes, and integration with WooCommerce downloads. The documentation provides practical guides for setup, usage, troubleshooting, and understanding analytics and privacy options, supporting users in effectively managing their links and campaigns.
Swirv sits in PulseGate's Other productivity category. It allows users to share links that can be updated later, avoiding the need to resend new URLs to recipients. It is built as a B2B product for content creators and marketers using WordPress. Swirv costs nothing to use. It runs on the web.
Matt Steady builds and maintains Swirv, and the product first shipped in 2026. PulseGate's similarity index finds few close equivalents — Swirv occupies a relatively distinct niche. Key capabilities include personal link manager, changeable destinations, and private passes. The interface is available in Tibetan and English.
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