Sniff is a GTM intelligence platform that monitors over 100 sources, including social media and news, to surface high-intent signals for sales and marketing teams. It provides real-time lead generation, account tracking, and enrichment, helping users build warm lead lists and act on timely opportunities. The platform also offers API access and LLM ranking services.
In the CRM & sales space, Sniff takes a focused approach. It focuses on identifying and capturing high-intent leads from social and news sources without manual monitoring. It is built as a B2B product for sales and marketing teams. Sniff is a paid product. It runs on the web and API.
Sniff first shipped in 2023. PulseGate's similarity index finds few close equivalents — Sniff occupies a relatively distinct niche. Key capabilities include real-time monitoring, lead scoring, and social media tracking. It exposes integrations via a public API.
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