Digital Analytics & Development offers tools and services focused on analyzing and optimizing website tracking implementations, with an emphasis on privacy compliance and data quality. The platform addresses challenges such as tracking errors, consent issues, and faulty data layers to ensure accurate and legally compliant data collection, particularly in line with GDPR and TDDDG requirements. It is designed for digital analysts, developers, and organizations seeking reliable tracking setups and quality assurance for their digital analytics infrastructure.
Among the products highlighted is the Simple Data Layer Viewer, a browser extension that displays the data layer of the current website with a single click. This extension supports live updates, code injection, and request redirection, and is available for Chrome and Firefox browsers. Another featured tool is the Simple In-Page Analytics Viewer, which presents key Adobe Analytics data for the current page over selectable timeframes, also delivered as a browser extension for Chrome. The sGTM Proxy Client for Braze is a client template that enables serving the Braze Web SDK from a user’s own domain and proxies all Braze requests, designed to be resistant to ad blockers and privacy-friendly.
The platform leverages technologies such as the WXT Browser API, WebExtensions API, React, and TypeScript for its browser-based tools. It also demonstrates experience in integrating with systems like Google Tag Manager, Adobe Analytics, and consent management solutions. Additional projects include custom website development with integrated tracking, server-side tracking systems, and hosting on servers located in Germany.
Services extend beyond tool development to include analysis, debugging, and optimization of tracking setups, including data layer quality assurance, tag debugging, consent optimization, and analytics QA. The offering is positioned for organizations requiring assistance with both client-side and server-side tracking, as well as those implementing cookieless tracking solutions and consent management.
In the Browser DevTools & extensions space, Digital Analytics & Development takes a focused approach. It enables developers and analysts to inspect and debug website data layers and tracking implementations efficiently. Digital Analytics & Development is a B2B product aimed at web analysts. Digital Analytics & Development is free to use. It runs on the web and embeddable surfaces.
Philipp Jäckle builds and maintains Digital Analytics & Development, and the product first shipped in 2025. Among its 4 catalogued features are data layer inspection, tag debugging, and consent management QA. The interface is available in German and English.
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