Sartiq provides AI-powered photography solutions designed for e-commerce, fashion, and retail brands seeking to automate and scale their product imagery. The platform focuses on delivering catalog-scale images with campaign-level quality and rapid turnaround, allowing brands to maintain visual consistency and adhere to their established brand guidelines across all product photography.
Key features of Sartiq include the ability to set a brand book brief that defines every aspect of a brand's visual identity and shooting requirements. Users can customize set design elements such as lighting, shadows, white balance, and atmosphere, as well as specify models' attitudes, poses, and casting to ensure each shot aligns with the brand's aesthetic. The platform supports detailed garment representation by allowing users to brief on fabric, finish, and garment fit, while also enabling the selection of backgrounds and environments, including both indoor and outdoor locations.
Sartiq offers tools for consistent shot framing, cropping, and shot lists, which are applied across entire catalogs. The platform enables transformation of flat lay photos into fully styled, on-model shots, and supports various input types such as still life, mannequin, and phone shots, converting them into lookbook-quality images or videos. It automates the generation of image variants for different colors, fabrics, and backgrounds, reducing repetitive manual work. Users can create custom or fully virtual model identities, ensuring consistent representation across all imagery without the need for agencies or scheduling.
The production engine incorporates human oversight at each stage, offering collaborative workspaces for different roles, art direction review, approval flows, batch operations, and bulk review for catalog-scale output. Sartiq integrates with existing systems through native connectors for PIM, DAM, and e-commerce platforms, and exports images optimized for web, mobile, print, and social channels. The platform is built for enterprise use, providing professional onboarding, dedicated implementation teams, and infrastructure suited for high-volume production.
In the Image generation space, Sartiq takes a focused approach. It focuses on automating and scaling product photography for e-commerce brands with consistent, on-brand images. It is built as a B2B product for e-commerce brands. Sartiq is a paid product starting at $99. It runs on the web.
Sartiq first shipped in 2024. Key capabilities include AI image generation, brand book integration, and model and pose selection.
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