Selfnamed is a platform designed to help individuals and businesses launch or expand their own private label skincare brands. It addresses the need for accessible, customizable, and compliant skincare product creation without minimum order requirements. The service offers a catalog of over 150 premium clean beauty products, including face care, body care, hair care, makeup, and bundled sets, all available for private labeling. Users can order and test samples quickly, with no design skills required, and can fully customize product designs to match their brand vision using an online design studio.
The platform supports both dropshipping and bulk ordering, enabling sellers to operate at any scale, from single units to large quantities. Selfnamed handles order fulfillment and shipping, delivering products to over 30 countries from facilities in the US and Europe, with shipping times as fast as three days. The products are described as certified, sustainable, and compliant with local regulations. For enterprises and businesses seeking to scale, Selfnamed offers manufacturing capacity of up to five million units annually and tailored solutions for business growth.
Selfnamed is positioned for a wide range of users, including ecommerce businesses, spas, salons, creators, and enterprises. It highlights ease of use, rapid product launch, and transparent, user-friendly design tools. The platform emphasizes its expertise in cosmetics manufacturing, with over 20 years of experience, and claims to support over 96,000 beauty businesses. There are no minimum order requirements, and users can set their own retail pricing. The service also provides resources such as a help center, video tutorials, and a blog to support users in building and growing their skincare brands.
Selfnamed operates as an ecommerce solution for private label skincare, offering on-demand manufacturing, global fulfillment, and design customization. Its model is suitable for those starting a new beauty brand or expanding an existing one, providing flexibility, scalability, and access to a broad product catalog.
Selfnamed: Cosmetics on demand is an E-commerce platforms product. It focuses on automating the creation and dropshipping of custom skincare products for WooCommerce stores. Selfnamed: Cosmetics on demand is a B2B product aimed at E-commerce store owners selling custom skincare products. A free plan is available. Selfnamed: Cosmetics on demand is available on the web.
selfnamed builds and maintains Selfnamed: Cosmetics on demand, and the product first shipped in 2026. Among its 5 catalogued features are product import, order sync, and mockup generator.
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