SELFIT is an integrated platform designed to manage and facilitate employee welfare services for organizations in Iran, including both private and public sectors. Its primary focus is on providing access to a wide range of sports, recreational, and wellness services for organizational staff, aiming to improve quality of life, promote a healthy organizational culture, and support work-life balance. The platform is intended for organizations seeking to offer diverse welfare benefits to their employees, regardless of their size, workforce, or welfare budget.
The service enables organizations to contract with SELFIT, after which employees are registered and their digital wallets are credited within 48 hours, allowing them to access the platform's offerings. SELFIT eliminates the need for physical bank cards by enabling employees to use QR codes displayed at partner venues for entry and payment. Its features include online registration, digital wallet management, and QR code-based access, streamlining the process for both organizations and end users. The platform covers a broad network of facilities across Iran, including sports clubs, gyms, wellness centers, massage and spa providers, swimming pools, cinemas, theaters, recreational centers, and online stores. SELFIT also offers medical consultation services and supports features such as smart needs assessment and route navigation to service locations.
Delivery is available through a web application and a mobile app compatible with all operating systems, ensuring accessibility for users across different devices. Organizations can register via the platform, and SELFIT provides support and consultation services to assist with onboarding and ongoing use. The platform is operated by the company Arman Gostar Tandorosti Asr Novin, with its central office based in Tehran.
There are no stated restrictions or usage limitations for organizations wishing to use SELFIT, and the platform is positioned as adaptable to any organizational structure or budget. SELFIT is classified as a welfare management platform focused on sports, recreation, and health services for organizational employees.
In the Health & fitness space, SELFIT takes a focused approach. It focuses on managing and facilitating employee access to sports and wellness benefits in organizations. It is built as a B2B product for HR managers and organizational employees. SELFIT is available on the web.
SELFIT first shipped in 2025. Key capabilities include employee wellness, sports club integration, and online registration.
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