Segwise

Segwise is a platform focused on creative analytics and automated ad generation, designed for use in mobile games, direct-to-consumer brands, subscription apps, agencies, and performance marketing teams. The tool employs AI agents to tag and analyze creative data sourced from over 15 ad networks and mobile measurement partners (MMPs), aiming to enhance creative performance and streamline the ad creation process.

Key features of Segwise include AI-powered creative tagging, which identifies elements such as hook dialogues, characters, products, calls to action, and emotions within ad creatives. These tags are mapped to performance metrics, providing actionable insights into which creative components are most effective across various ad networks. The platform also adapts to an organization's creative naming conventions, extracting relevant tags automatically. Additional capabilities include fatigue tracking, competitor tracking, and the generation of static, video, and playable ads using AI. Segwise offers a creative strategy agent to support ongoing optimization efforts.

The platform is delivered as a no-code solution, enabling integration with major ad networks, demand-side platforms (DSPs), MMPs, and internal data sources without the need for engineering resources. It unifies creative and performance data into a single interface, simplifying cross-network analytics for high-performing teams, creative strategists, and growth leaders. Segwise provides resources such as integration documentation, reports, case studies, a glossary, and free tools like a video-to-playable creative tag generator.

Segwise is available with a seven-day free trial, requiring no credit card or engineering involvement to get started.