Scalooper

Scalooper is a browser-based platform designed to streamline B2B marketing by consolidating essential marketing tools and data into a single application. It targets marketers seeking to simplify the process of finding real prospects and making informed strategic decisions. The platform emphasizes providing all relevant data for core marketing tasks in one place, aiming to address the increasing complexity of B2B marketing.

Among its key features, Scalooper offers Traffic Insights, which enables users to collect web analytics data through server log files, JavaScript, and cookies. This triple tracking approach ensures that marketers can access more comprehensive data, even when users block cookies or JavaScript, as server access data remains available. The collected analytics data is transferred via API to the user's own Matomo account, where it can be viewed. Scalooper also supports multi-site environments, allowing centralized or site-specific configuration of its plugin.

The platform includes tools for tracking website traffic and identifying potential leads, including an assessment of their buying interest. Scalooper is developing additional features such as Intent Data, which will allow users to identify the interests and purchase intent of prospects, and Prospect Viewer, which will help identify companies visiting a website based on a database of 665,000 DACH companies. The Prospect Viewer is described as being 100% GDPR compliant. Both Intent Data and Prospect Viewer are noted as upcoming features that will be available on the platform in the future.

Scalooper is created by MBmedien Group GmbH and is presented as a brand of this company. The platform is delivered as a browser application, with future plans to expand its suite of marketing solutions.