Rupert is an AI-powered platform designed to enhance catalog photography for furniture retailers and manufacturers. It addresses the need for high-quality, diverse visual content by enabling users to enrich the visual quality of their entire product catalog using artificial intelligence.
The tool offers a range of features tailored to product imagery, including studio-quality product images, 360° spins, image-to-video conversion, close-ups, product swaps, dimension overlays, product variants, lighting control, and the creation of product infographics. Rupert supports product staging, allowing for the arrangement and presentation of items in visually appealing ways. It orchestrates multiple advanced AI models, such as Nano Banana, GPT, VEO, Kling, Flux, Gemini, and Claude, selecting the best model for each specific task, whether for image or video generation.
Rupert is specifically positioned for use by furniture retailers and manufacturers, as well as those in lighting, decor, and home living sectors, who require a variety of catalog images to showcase their products effectively. The service is delivered as an online platform, with users able to upload or drop their assets directly for processing.
Rupert is based in Vilnius, Lithuania, and is identified as a solution for AI catalog photography within the furniture and home goods industries.
Rupert is an Image generation product. It focuses on creating high-quality, on-brand catalog images and videos for furniture products without traditional photography. It is built as a B2B product for furniture retailers and manufacturers. Rupert is a paid product starting at $29. It runs on the web.
Behind Rupert is MB Rupert AI, based in Lithuania, and the product first shipped in 2025. Key capabilities include AI lifestyle photography, product staging, and 360° spins.
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