Birch (Revealbot)

Birch (Revealbot) is a Meta ads automation platform designed to streamline and optimize the management of Facebook and Instagram advertising campaigns. The tool addresses the challenge of manual ad monitoring by enabling users to automate their Meta ad strategies, aiming to boost return on ad spend (ROAS) and save time. It is intended for those managing Meta ads, such as marketers and agencies, who seek more advanced automation and reporting capabilities than what is available in Meta's native tools.

The platform features an automation constructor with a visual drag-and-drop builder, allowing users to create complex automations tailored to their ad management strategies. Birch supports over 20 automated actions that can be combined within a single automation, and offers advanced conditions such as metric comparisons, custom metrics, and timeframes. Automation logs provide transparency into why specific items were or were not affected by automations. Users can schedule automations to run as frequently as every 15 minutes, and customize notification alerts via email or Slack for triggered actions or errors.

Birch includes a library of pre-built automation strategies to help users quickly implement effective campaign management routines. For ad creation, the Bulk Creation feature enables the generation of multiple ad variations by multiplying different titles, copies, images, videos, and audiences. The platform also supports A/B testing by splitting audiences to identify the best-performing ad variations. Workflow enhancements include macros for UTM tag creation and naming conventions, as well as automated rule management for newly created ads.

Additional features focus on post boosting, where organic Facebook and Instagram posts can be automatically promoted to custom audiences once they meet certain performance criteria. The tool preserves social proof by keeping reactions and comments on boosted posts, and allows for full audience targeting control, including custom, retargeting, and lookalike audiences. Birch also facilitates the export of post IDs for reuse in ad creation, and provides customizable dashboards and reports for performance analysis. The platform integrates with Slack for performance and automation alerts, and enables analysis of audience performance across campaigns.

Birch is delivered as a web-based platform and offers a 14-day free trial without requiring a credit card, with the option to cancel anytime.