RedTrack is an all-in-one performance marketing analytics platform designed to provide comprehensive tracking, attribution, and analytics for paid advertising campaigns. It addresses the challenges of signal loss, unreliable attribution, and fragmented data by consolidating tracking tools, attribution models, analytics dashboards, and automation rules into a single system built on first-party data. The platform is intended for affiliates, media buyers, direct-to-consumer (DTC) brands, and agencies who rely on accurate measurement and optimization of paid acquisition.
Key features include server-side tracking that operates independently of browser pixels or third-party cookies, ensuring consistent and reliable data collection. RedTrack applies unified attribution rules across multiple channels, such as Meta, Google, native ads, and email, enabling accurate channel comparison. Its Conversion API allows users to send enriched conversion data back to ad platforms, improving algorithmic optimization and restoring signal quality lost due to privacy changes or ad blockers. The platform also provides analytics dashboards, AI-powered reports, and automation capabilities to help users validate insights, set protective rules, and scale ad spend with confidence.
RedTrack offers an Ads Manager for managing campaigns across different ad platforms from a single interface, with data and reporting synchronized up to every five minutes. Integrations are available with ad platforms, ecommerce platforms, CRMs, affiliate networks, analytics and BI tools, and automation systems, allowing users to connect spend, capture customer data, and maintain consistent attribution across networks. Users have access to their raw data at any time and can integrate RedTrack with their existing technology stack.
The platform is delivered as a web-based solution and is built for high-volume campaigns, with infrastructure focused on reliability and security. The platform supports a range of educational and support resources, including a help center, community forums, and case studies, to assist users in setup and optimization.
RedTrack is a Business & Operations product. It enables marketers to track, attribute, and analyze ad performance across platforms for better ROI. It is built as a B2B product for performance marketers and advertising teams. RedTrack follows a freemium model, with paid plans starting at $83. It runs on the web, Android, and iOS.
It is developed by RedTrack.io (United States), and the product first shipped in 2026. Key capabilities include ad tracking, conversion attribution, and analytics dashboard.
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