RBC Launch gives Royal Bank of Canada clients early access to new banking features, including US money transfers, Avion Rewards management, shopping offers, and a browser extension for deals and autofill. It targets RBC customers seeking innovative banking tools.
RBC Launch sits in PulseGate's Personal finance & budgeting category. It allows RBC clients to access and test new banking features, manage rewards, and shop with exclusive offers. RBC Launch is a consumer product aimed at RBC banking clients. The product is available for free. It runs on iOS.
Behind RBC Launch is Royal Bank of Canada, based in the United States, and the product first shipped in 2016. Among its 6 catalogued features are banking features preview, money transfers, and rewards management.
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