Quality Analytics is a web-based platform for TV attribution and measurement, helping advertisers and marketing teams evaluate the effectiveness of linear TV campaigns. It provides spot-level analytics, geofenced measurement, and actionable reporting to optimize media spend and campaign performance.
In the Analytics (BI, web, product) space, Quality Analytics takes a focused approach. It enables advertisers to measure and optimize the impact of linear TV campaigns with actionable attribution data. It is built as a B2B product for advertisers and marketing teams. Quality Analytics is available on the web.
Quality Analytics builds and maintains Quality Analytics, and the product first shipped in 2022. Key capabilities include TV attribution, campaign measurement, and spot-level analytics.
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