pymc-marketing is an open-source Python package that provides statistical models and tools for marketing analytics using PyMC. It enables data analysts and marketing scientists to perform Bayesian inference, forecasting, and advanced data analysis for marketing applications. The package is distributed via PyPI and is actively maintained.
pymc-marketing is an Analytics (BI, web, product) product. It enables marketers and analysts to build and apply advanced statistical models for marketing data analysis. It is built as an open-source project for data analysts and marketing scientists. pymc-marketing is open source under the Apache-2.0 license. It runs on the web and the command line, and it can be self-hosted.
It is developed by PyMC Labs, and the product first shipped in 2022. Development happens publicly on GitHub with 1.2k stars and 134 commits in the last 90 days. Key capabilities include statistical modeling, marketing analytics, and bayesian inference.
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