Personify is a user-needs operating system designed specifically for cross-functional product teams, including product managers, designers, and engineers. The platform addresses the challenge of organizing product work around users and their needs, rather than features or tickets. It enables teams to transform customer conversations into personas and job stories, attach evidence to these insights, and structure experiments that directly address real user needs. The process is designed to ensure that outcomes and learnings remain tied to the users they originated from, fostering a user-oriented approach to product development.
Key features of Personify include AI-powered synthesis of customer interviews into actionable job stories, experiment planning based on goals and metrics, and live experiment reporting that tracks outcomes and shares insights across the team. The tool provides a data dictionary with predefined experiment types, metrics, dimensions, and event definitions to help teams maintain a shared language from the outset. Integrations are available with platforms such as Figma, GitHub, Slack, PostHog, Mixpanel, Amplitude, Notion, and Coda, allowing teams to connect design, engineering, analytics, and workflow tools directly into their experiment processes.
Personify supports a workflow that moves from capturing customer observations and distilling insights, to forming hypotheses and running experiments, all within a single system. The platform is built for "pods"—small, cross-functional teams that collaborate closely—and also accommodates growth, research, and analytics partners. It provides templates and guides to help teams start with experiment planning, job story writing, and experiment reporting, and offers a free Product Experiment Kit as a Notion template for teams to trial the process before adopting the software.
The service is web-based and offers a free-to-start model, allowing teams to begin using its core features without immediate payment. Personify positions itself as distinct from traditional project management tools by focusing on outcomes and learnings that are directly linked to user needs, rather than simply tracking features or tickets.
Personify Hq is an Other productivity product. It focuses on helping product teams systematically capture and act on user insights to improve product outcomes. Personify Hq is a B2B product aimed at product managers and product teams. A free plan is available; paid tiers begin at $19. The product ships for the web.
Personify Labs Inc. builds and maintains Personify Hq, and the product first shipped in 2024. Among its 8 catalogued features are job stories, user journey mapping, and persona creation.
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