Peloton

Peloton provides exercise equipment and a fitness platform designed for individuals seeking personalized workout experiences at home. The platform centers around a range of connected equipment, including the Bike, Bike+, Tread, Tread+, and Row+, as well as a Cross Training Series. These devices are integrated with Peloton's digital features, enabling users to participate in a variety of workouts tailored to their fitness goals.

A key feature is Peloton IQ, which creates customized training plans based on user-defined objectives such as building strength, increasing endurance, or general movement. Peloton IQ offers weekly personalized plans, personal insights, and adaptive training experiences. On compatible hardware, it provides features like personalized recommendations, performance estimates, rep tracking, form feedback, suggested weights, self-paced strength, workout generation, and strength benchmarking. Some devices also include hardware enhancements such as swivel screens, front-facing speakers, Sonos-licensed audio technology, a phone tray, a cross-training fan, a movement-tracking camera, and a microphone for hands-free voice control.

Peloton offers access to over 10,000 classes across more than 15 disciplines, including strength, cycling, yoga, running, boxing, rowing, meditation, barre, stretching, walking, and Pilates. Classes are led by expert instructors and foster a sense of community among members. Users can also engage with features like the Teams function to find accountability and connect with others through the Peloton App.

The service requires a Peloton All-Access Membership to unlock all content and features on Peloton hardware. Equipment can be purchased outright or financed monthly through Affirm, with options such as a 30-day home trial and haulaway service for old equipment. Purchases may be eligible for HSA/FSA funds. Peloton also offers apparel designed for exercise. The platform is intended for anyone seeking structured, instructor-led workouts and a supportive fitness community, delivered through Peloton's proprietary hardware and digital ecosystem.