Own Your Memories imports posts and media from an Instagram "Download Your Information" ZIP export into WordPress. Users can choose post type, status, and taxonomy terms before import. Carousels become gallery blocks, captions are turned into titles and excerpts, hashtags become tags, and original dates are preserved.
Own Your Memories is a Productivity & Work product. It focuses on migrating personal Instagram photos, videos, and captions into properly formatted native WordPress posts. It is built as a consumer product for individuals and content archivists. Own Your Memories is free to use. It runs on the web, and it can be self-hosted.
Alvaro Gómez builds and maintains Own Your Memories, and the product first shipped in 2026. Key capabilities include Instagram Import, ZIP Processing, and Gutenberg Gallery.
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