Novera Smart Chat is a free, open-source WordPress plugin designed to add a professional WhatsApp chat button to websites. It addresses the need for streamlined customer communication by enabling site owners to integrate WhatsApp chat functionality directly into their WordPress sites, with a focus on analytics, customization, and scheduling.
The plugin offers a floating, mobile-friendly chat button that can be customized in terms of position, color, size, tooltip messages, and overall design to match the website's theme. It features advanced analytics tools, allowing users to track button clicks by page, device, time, and marketing campaign. UTM campaign tracking is built in, and detailed reports can be exported as CSV files. The plugin also integrates with Google Ads, Facebook Pixel, and Google Tag Manager for marketing tracking, with all tracking code managed from a single screen in the WordPress admin panel.
Novera Smart Chat includes scheduling features such as automatic online/offline status display based on working hours, as well as the ability to define custom working days and hours. The chat button can be hidden outside of defined working hours, and custom messages can be set for different statuses. The plugin automatically appends the current page URL to WhatsApp messages initiated by users, ensuring context is preserved in conversations.
The tool is designed for a range of users including e-commerce sites, corporate websites, blogs, and service businesses. It guarantees compatibility with all WordPress themes, including popular ones like Elementor, Divi, Astra, and OceanWP, and supports multiple languages such as Turkish and English, with compatibility for WPML and Polylang. Security and privacy are emphasized, with GDPR compliance, secure data processing, rate limiting, and adherence to WordPress security standards.
Installation and management are handled through the WordPress admin interface, which provides real-time previews, detailed configuration options, and a user-friendly analytics dashboard. Novera Smart Chat is offered completely free of charge and is open source, allowing for ongoing updates and community contributions.
Novera Media is a Team chat & messaging product. It allows website owners to easily add and manage a WhatsApp chat button with analytics and scheduling, improving customer communication. It is built as a B2B product for wordPress site owners and e-commerce businesses. Novera Media costs nothing to use. The product ships for the web.
Behind Novera Media is Novera Media, and the product first shipped in 2025. PulseGate's similarity index finds few close equivalents — Novera Media occupies a relatively distinct niche. Key capabilities include whatsApp integration, analytics reporting, and customizable design.
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