New Sloth provides automated infrastructure for extracting and transforming public web content into structured data feeds, catering to intelligence workflows, analyst teams, and platforms that require continuous access to updated web information. The service is designed to convert unstructured content from sources such as industry news, blogs, research portals, regulatory sites, and competitor updates into clean, structured data streams. Its primary audience includes intelligence analysts, data teams, and global businesses seeking to monitor and analyze market signals, regulatory changes, and industry trends without the need for custom web scrapers or manual data collection.
The platform offers several features to streamline web data ingestion and analysis. Its AI-powered feed builder enables users to create structured data feeds from public webpages using content auto-detection, a selector interface, or text-matching patterns, supporting formats like JSON and XML/RSS. A developer API allows programmatic management of source websites and automated extraction of structured data, making it suitable for integration with coding languages, software, and AI agents. New Sloth’s newsroom feature functions as a modern feed reader, organizing sources, deduplicating articles, and providing tools for tracking news, global mentions, and topical updates based on keywords and regions. The platform also supports merging multiple data sources into a single feed, which is useful for publishing, newsletters, or social media distribution.
Additional capabilities include automatic content extraction, scalable and high-throughput data pipelines, and an engine that unblocks public web sources while auto-healing extraction rules. The system can ingest structured data into various platforms and integrates with tools such as n8n, Zapier, Salesforce, Excel, Mailchimp, WordPress, and Slack. Analytical features in the newsroom include article deduplication, entity recognition (tagging persons, organizations, and locations), and AI-powered summarization to provide context and facilitate rapid insight generation.
New Sloth positions itself as a turnkey solution for organizations needing reliable, continuously updated structured web data for analysis, aggregation, reporting, and intelligence gathering.
In the Analytics (BI, web, product) space, New Sloth takes a focused approach. It focuses on automating the extraction and structuring of web data for intelligence and analytics workflows. New Sloth is a B2B product aimed at analysts and data teams. Pricing is paid. New Sloth is available on the web.
It is developed by Feedity (New Sloth). Among its 7 catalogued features are web data extraction, automated data pipelines, and structured data feeds.
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