Local Mail is a self-service direct mail platform designed for businesses and organizations seeking to market products or services to specific local areas in the United States. The tool enables users to send direct mail postcards to targeted zip codes and postal delivery routes without the need for a mailing list. It is positioned as an accessible alternative to traditional Every Door Direct Mail (EDDM) campaigns, focusing on ease of use and transparent pricing.
Users can create customized postcard designs using Local Mail’s built-in design editor, which offers a selection of templates and the ability to upload pre-made designs. The platform allows precise geographic targeting by letting users select zip codes or postal routes, and it provides demographic data for each route to help refine targeting strategies. Once a campaign is set up, Local Mail handles printing and passes the mailers to USPS for delivery to every business and/or residence on the chosen routes. Campaign progress can be tracked through the Mailjoy dashboard, and delivery typically occurs within 6 to 10 business days after checkout.
Local Mail is suitable for a range of use cases, including local business promotions, event announcements, new product launches in specific markets, and demographic-based targeting. The service is designed for local businesses and organizations that want to reach potential customers in defined areas, as well as those seeking to avoid the complexities of traditional direct mail processes such as list management and post office visits.
The platform offers scalable, transparent pricing with a minimum campaign size of 500 recipients. Pricing per mailer decreases with higher volumes, and the quoted rates include both printing and postage. All postcards are produced in a large 11" x 6" full-color format with a UV-coated front, and users have full control over the design on both sides. Local Mail is currently in closed beta and is delivered as a web-based service through Mailjoy. The tool does not support personalization or tracking at the recipient level, distinguishing it from targeted mail campaigns.
Local Mail, self-service Every sits in PulseGate's Marketing & ads category. It enables businesses to easily reach potential local customers through targeted direct mail campaigns without complex setup. It is built as a B2B product for local businesses and marketers. The product ships for the web.
Mailjoy builds and maintains Local Mail, self-service Every, and the product first shipped in 2026. Key capabilities include postcard design editor, route targeting, and demographic targeting. Local Mail, self-service Every is currently in beta.
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Local Mail By Mailjoy verified by the PulseGate indexer
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