Invocation is a self-hosted open-source AI assistant for the WordPress block editor. It generates sections or full pages from text prompts by drawing on a site's registered blocks, theme.json design tokens, and patterns to produce valid on-theme Gutenberg layouts.
The plugin connects to AI providers through WordPress 7.0 core. Users add their own OpenAI, Anthropic, or Google keys once under Settings → Connectors. It focuses on layout generation grounded in the active theme rather than handling provider infrastructure itself. Capabilities include generating a section or full page from a prompt, filling a chosen section pattern with content, and refining any block directly from the editor toolbar. Outputs incorporate real media and real internal links instead of placeholder or invented URLs. A Site Brief feature maintains brand consistency across generations. The tool also includes a built-in MCP server for driving its functions.
Invocation is delivered as a free WordPress plugin. It is listed in the official WordPress.org Plugin Directory and installs directly through the site's plugin administration interface. The project is open-source.
Invocation is a Design & Creative product. Manually building styled Gutenberg pages and sections that properly match a site's custom block theme and design system. It is built as an open-source project for wordPress designers and developers. Invocation is open source under the Open Source license. Invocation is available on the web, and it can be self-hosted.
It is developed by invocation97, and the product first shipped in 2026. Key capabilities include AI Page Generation, Section Builder, and Block Refinement. It exposes integrations via an MCP server and a public API.
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Invocation – AI Page & Section Builder verified by the PulseGate indexer
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