HyPeMa is an AI-driven platform focused on hyper-personalized cold email outreach. It addresses the challenge of generating unique and effective cold emails by researching each prospect on the open web and drafting individualized emails directly in the user's Gmail account. The platform eliminates the need for warmup processes, burner domains, or merge tags, aiming to increase the likelihood of receiving replies.
Key features include AI-powered lead discovery, which searches the open web for people matching specified criteria such as industry, role, region, or company size. Users can also import leads via CSV or add them manually. For each lead, HyPeMa generates a one-of-a-kind email based on a brief pitch description provided by the user. The process allows for previewing, feedback, and batch generation of emails. A Chrome extension integrates with Gmail, placing drafts in the user's real inbox for review and sending. Additional capabilities include reply tracking by scanning the Gmail inbox, and a "Secret Sauce" copywriting playbook that can be toggled on or off. The platform also offers a "Thinking Depth" control, letting users adjust the AI's research depth per operation.
HyPeMa provides a REST API with 20 endpoints and an MCP server featuring 15 tools, supporting integration with clients such as Claude, ChatGPT, Cursor, VS Code, Windsurf, JetBrains, Zed, Cline, Goose, and Gemini ADK. AI column mapping is available when importing CSVs. The platform is delivered as a web application with a Chrome extension, and documentation is available for onboarding, workflow, integrations, and API usage. The service is EU-hosted (Supabase Frankfurt) and GDPR compliant.
Pricing is based on a token system, where users pay only for AI tasks performed. A free tier offers a one-time credit of 500 tokens at signup without requiring a credit card. Paid plans include a monthly option at €49 for 5,000 tokens and a yearly plan at €441 (25% discount), also with 5,000 tokens per month. Token costs are approximately €1 per 100 tokens plus VAT, with each personalized email using about 15 tokens and each researched lead about 30 tokens. HyPeMa is operated by OXO UG (haftungsbeschränkt), based in Seehausen am Staffelsee, Germany.
HyPeMa is a Business & Operations product. It automates and personalizes cold email outreach to improve reply rates and save time for sales and marketing teams. HyPeMa is a B2B product aimed at sales and marketing professionals. There is a free tier, and paid plans start at $49. HyPeMa is available on the web and embeddable surfaces.
It is developed by HyPeMa. Among its 8 catalogued features are AI email drafting, lead discovery, and chrome extension. It exposes integrations via an MCP server and a public API.
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