Hightouch Audiences is a web platform for marketers to build customer segments, activate data, and launch personalized campaigns. It offers real-time personalization, profile enrichment, and analytics, targeting marketing teams and data-driven organizations.
Customer Studio is an Analytics (BI, web, product) product. It focuses on activating and segmenting customer data for personalized marketing campaigns. Customer Studio is a B2B product aimed at marketing teams and data-driven businesses. Pricing is paid, from $800. Customer Studio is available on the web.
Hightouch Inc. builds and maintains Customer Studio, and the product first shipped in 2022. Among its 5 catalogued features are audience segmentation, data activation, and real-time personalization.
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