HeyAurora provides a shared inbox solution for managing Instagram direct messages, designed to help teams respond to customer inquiries without requiring access to the account holder’s password. It addresses the challenge faced by individuals and businesses who need to delegate Instagram messaging while maintaining privacy and security, especially when personal and business messages are mixed together in the same inbox.
The platform connects to Instagram using the official Meta API via OAuth, ensuring that user passwords are never shared or stored. Once connected, HeyAurora downloads messages and uses artificial intelligence to automatically classify them into categories such as Sales, Support, Fans, Collaborations, and Personal. Personal messages are hidden from team members by default, and users can further control privacy with a whitelist that ensures specific contacts always remain private. Team members are invited by email and can be granted access only to designated message categories, so, for example, sales staff see only sales-related messages while support staff see only support inquiries. The system also provides an audit trail, showing who responded to each message and which messages are pending.
HeyAurora is suitable for coaches, consultants, content creators, and businesses who use Instagram for sales or customer service and require an organized, secure, and auditable way to manage high message volumes. The tool is accessible via a web interface, with native iOS and Android apps planned for future release. It is developed by 42i LLC and is verified by Meta as a Tech Provider, having undergone review for security and compliance.
The service offers a free Starter plan, which includes one Instagram account, AI message classification, full conversation history, and email support, requiring no credit card to begin. A Pro plan is available for $29 USD per month, adding unlimited team members, category-based permissions, an audit trail, and priority support, with a 7-day free trial. HeyAurora does not have access to user passwords, cannot modify profiles or publish content, and users can revoke access at any time through Instagram settings.
In the Communication & Collaboration space, HeyAurora takes a focused approach. Allowing teams to manage and respond to Instagram DMs securely without sharing account passwords. It is built as a B2B product for social media managers. A free plan is available; paid tiers begin at $15. It runs on the web, iOS, and Android.
HeyAurora first shipped in 2026. Key capabilities include instagram integration, shared inbox, and AI message sorting.
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