Halfborg Pixel Tracking for WooCommerce is a WordPress plugin designed to send purchase event data from WooCommerce stores directly to Facebook's Conversions API. Its main purpose is to provide accurate conversion tracking, even in circumstances where traditional client-side tracking is hindered by ad blockers or browser privacy settings.
The plugin operates by capturing order details when a customer completes a purchase on a WooCommerce store. Before transmitting any customer data to Facebook, it securely hashes the information using the SHA-256 algorithm. The event sent to Facebook includes order value, currency, and other relevant order details, ensuring that conversion data remains accurate and privacy-conscious.
Halfborg Pixel Tracking supports WooCommerce's High-Performance Order Storage (HPOS) and is designed for straightforward setup with minimal configuration required. This makes it suitable for WooCommerce store owners who want to maintain reliable Facebook ad conversion tracking without complex installation processes or manual data handling. The plugin addresses the challenge of maintaining conversion tracking integrity in an environment where privacy tools and browser features may block conventional tracking pixels.
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Halfborg Pixel Tracking is a Marketing & ads product. It focuses on ensuring accurate Facebook conversion tracking for WooCommerce stores even when browser tracking is blocked. Halfborg Pixel Tracking is a B2B product aimed at wooCommerce store owners and marketers. Halfborg Pixel Tracking costs nothing to use. Halfborg Pixel Tracking is available on the web.
It is developed by Alex Halfborg, and the product first shipped in 2026. Among its 6 catalogued features are server-side tracking, order event capture, and Facebook API integration. The interface is available in English and Japanese.
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