Elevar Conversion Tracking is a server-side analytics tool designed for Shopify merchants seeking to enhance data accuracy and marketing attribution. It addresses the challenges of tracking conversions and user behavior in a cookieless environment by stitching events, sessions, and channel attribution to recognize returning anonymous users and connect behavior across visits in real time. The platform is built to provide a flexible and scalable data foundation for e-commerce businesses operating on Shopify.
The tool integrates with advertising and marketing platforms such as Meta CAPI, Snapchat, Klaviyo, Google Ads, TikTok, and Attentive, allowing for reliable data delivery without relying on browser tracking. Features include server-side tracking, a data layer and event pipeline, identity resolution, session enrichment, privacy and compliance tools, monitoring and alerts, and support for up to ten destinations depending on the selected plan. Elevar Conversion Tracking supports use cases such as boosting return on ad spend (ROAS), reducing customer acquisition costs, capturing more abandoned carts, tracking checkout drop-offs, and syncing in-store and recurring orders for comprehensive attribution. It also offers analytics dashboards, real-time and event-based tracking, segmentation, UTM attribution, funnel analysis, and export capabilities.
Elevar Conversion Tracking is delivered as a Shopify app and is available in English. It is suitable for merchants with varying order volumes, offering plans that scale from 2,000 to 30,000 orders per month, with additional charges for higher volumes. Pricing starts at $225 per month for the Core plan, $650 per month for the Advanced plan, and $1,250 per month for the Premium plan, each with a 15-day free trial. The Premium plan includes global markets, multi-storefront support, API framework access, and priority support. All charges are billed in USD on a recurring monthly basis.
This platform is developed by Elevar, LLC, and is positioned as a solution for businesses aiming to scale profitably with accurate and actionable analytics in a privacy-focused digital landscape.
Elevar Conversion Tracking is an Analytics (BI, web, product) product. It enables Shopify merchants to accurately track conversions and enrich session data for better marketing performance. It is built as a B2B product for shopify store owners. Elevar Conversion Tracking is a paid product starting at $50. The product ships for the web and embeddable surfaces.
Elevar (by Audiense) builds and maintains Elevar Conversion Tracking. Key capabilities include server-side tracking, conversion tracking, and session enrichment.
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