GOTW, also known as GIF OF THE WEEK, is a team-based game designed to foster camaraderie and boost morale in the workplace. The game encourages team members to engage in lighthearted competition by sharing and voting on GIFs, aiming to strengthen bonds and create a more positive company culture. It is suitable for both remote and in-person teams, making it adaptable to various workplace environments.
The gameplay involves participants receiving prompts via email, Slack, Discord, or, in the future, Teams. Each participant is invited to submit and caption a GIF. Later, the team gathers—either virtually or in person—to view a slideshow of the submissions and vote on their favorites. The winner is then revealed, and a leaderboard is updated to track ongoing performance. This regular cycle of sharing and voting is intended to break down communication barriers and encourage deeper engagement among colleagues.
GOTW is delivered through a setup process that integrates with common communication platforms such as email, Slack, and Discord, with plans to support Teams. The tool is positioned as a quick, competitive game for workplace teams, emphasizing humor and social connection as core elements of its experience.
GOTW is a Games product. It focuses on making workplace interactions more engaging and fun through a recurring GIF-based team game. GOTW is a B2B product aimed at remote and in-person teams seeking team-building activities. The product ships for the web.
EA Soft builds and maintains GOTW, and the product first shipped in 2026. Among its 5 catalogued features are GIF submission, team voting, and leaderboard.
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