fraew Custom Adverts is a WordPress plugin designed for site owners who want to sell advertising space directly to advertisers without relying on third-party ad networks. The plugin enables users to create individual adverts for each advertiser, consisting of an image, a title, and a target URL. These adverts can be displayed in any widget area on a WordPress site using the Custom Advert widget. The tool provides per-advert analytics, automatically tracking the number of views, clicks, and the click-through rate (CTR) for each advert. Users can filter these analytics to view performance data from the last 7, 30, 90, or 365 days. This allows site owners to present advertisers with concrete data on how their adverts have performed over various timeframes. fraew Custom Adverts features a simple administration screen with step-by-step guidance, eliminating the need for shortcodes or manual code editing. Its lightweight approach is intended to make the process of managing direct ad sales straightforward and accessible within the WordPress environment. By handling ad placements directly, site owners retain full control over advertiser selection and creative content, and keep all generated revenue without sharing a cut with ad networks. The plugin is delivered as a WordPress plugin and is integrated into the WordPress admin interface. The evidence does not specify pricing or licensing details.
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