Fitrivo is a gamified wellness platform designed for both individuals and organizations, with a focus on transforming fitness and cognitive training into an engaging experience. The platform introduces territory-based competition, allowing users to capture virtual territories as they walk, run, or cycle, turning physical activity into an interactive adventure. This territory capture feature is complemented by real-time activity tracking within the Fitrivo app, which also provides users with insights into their physical activity.
A core aspect of Fitrivo is its Mind Gym, which offers a suite of scientifically designed cognitive games. These games, such as Classic Card Match, The Stroop Test, Zen Reaction, and Lights Out, are integrated into the wellness routine to help improve memory, focus, mental agility, and spatial logic. Users can track their runs, cycling sessions, and daily steps, automatically sync fitness data, and participate in public global challenges. Leaderboards, both global and company-specific, foster competition by showing how users compare with colleagues and friends.
For organizations, Fitrivo provides tools to build healthier and more engaged teams. Features for enterprises include a dedicated HR analytics dashboard, private company leaderboards and challenges, and access to an exclusive consultant marketplace. These tools are aimed at helping companies monitor wellness engagement, create tailored challenges, and boost team productivity. The platform positions itself as the world’s first territory-based wellness solution for modern enterprises and individuals.
Fitrivo is available as a mobile application on both iOS and Android platforms. It serves a wide range of users, from individual explorers seeking to enhance their personal wellness journey to enterprises aiming to cultivate a competitive and health-focused workforce.
In the Health & fitness space, Fitrivo takes a focused approach. Motivates employees to improve wellness through gamified fitness and cognitive challenges. Fitrivo is a B2B product aimed at corporate employees. A free plan is available; paid tiers begin at $5. The product ships for the web, iOS, and Android.
Behind Fitrivo is Fitrivo private limited, based in the United States, and the product first shipped in 2026. Among its 5 catalogued features are activity tracking, gamified challenges, and territory capture.
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