Der Klimathon

Der Klimathon is an app-based 42-day sustainability challenge designed for municipalities and companies seeking to motivate their citizens or employees towards more sustainable behaviors. The platform delivers daily tasks, quizzes, and climate-related news directly to participants' smartphones, aiming to make sustainability engaging and accessible through gamified elements such as point collection, rankings, and rewards. Each week of the challenge focuses on a different theme, covering areas like mobility, energy saving, nutrition, housing, consumption, leisure, and digital topics, with the content tailored to either community or workplace contexts.

The tool is structured to minimize administrative effort while maximizing engagement, providing a ready-to-use solution that includes app access, a management portal for community administration, communication packages, templates, and personal support. For municipalities, the Klimathon offers a way to involve citizens in climate action with low barriers to entry and supports local climate protection visibility. For companies, it aligns with internal sustainability strategies and ESG reporting, fostering a sense of community among employees and making values communication more tangible. Communication strategies are adapted to the target group, utilizing city channels, press, social media, or internal company platforms such as newsletters and intranets.

Der Klimathon is grounded in research on gamified sustainability awareness and is positioned as a scientifically informed intervention. The platform emphasizes measurable impact and high participation rates, with testimonials noting its practical tips, ease of use, and ability to visualize collective CO2 savings.

Delivery is via a dedicated app that participants download to their smartphones, supported by a management portal for organizers. The tool is part of the broader 2zero platform, which focuses on playful approaches to sustainability challenges.