Defform is a form management service designed to address the challenge of sorting and filtering emails received through website inquiry forms, particularly for businesses overwhelmed by sales, spam, and irrelevant messages. Utilizing AI-based automatic classification, the platform analyzes email content, sender information, and writing patterns to distinguish between sales emails, spam, and genuine customer inquiries. This ensures that only important messages from actual customers are reliably delivered to users, reducing the risk of missing key communications due to inbox clutter.
The service offers several features tailored to business needs. Users can customize filtering rules by industry or specify unique keywords and criteria to improve detection accuracy over time. Defform also provides a paid inquiry feature, allowing companies wishing to send sales messages to do so through a designated paid channel, balancing the needs of both recipients and senders. Genuine inquiries are delivered via a dashboard, email, and other notification channels, while any messages flagged as misclassified can be reviewed directly within the dashboard. For spam prevention, Defform supplements standard tools like reCAPTCHA, helping protect sites from automated submissions that can skew conversion tracking.
Defform is compatible with existing web forms and can be integrated into websites and popular CMS platforms such as WordPress. Setup is designed to be straightforward, requiring only the addition of HTML code or API configuration, with the process typically completed in about five minutes.
The platform operates on a simple pricing model. Registration is free, and users can process up to 30 emails per month with AI classification at no cost indefinitely. There are additional PRO and BUSINESS plans, with discounts available for annual contracts. There are no restrictions on contract duration, and users can create multiple forms and configure automatic reply settings.
Defform is developed by TodoONada inc. and features a Japanese-made AI engine. It is positioned as a tool for businesses seeking to automate and streamline the handling of web form inquiries, ensuring efficient communication with customers while minimizing time spent on manual email sorting.
Defform sits in PulseGate's Forms, surveys & polls category. It reduces time spent sorting spam and sales emails by automatically filtering web form submissions using AI. Defform is a B2B product aimed at businesses receiving web inquiries. A free plan is available. It runs on the web and embeddable surfaces.
Defform first shipped in 2026. Among its 5 catalogued features are AI email filtering, spam detection, and custom rules.
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