Clutch is a visual builder designed for creating highly personalized websites using artificial intelligence. It enables users to increase conversions by integrating AI with their existing tools and data. The platform allows for the drag-and-drop placement of agents onto web pages, facilitating the development of agentic web experiences tailored to individual needs.
With Clutch, users can connect their existing tools and data through a feature called MCP, supporting both traditional and agentic web experiences. The builder offers the capability to design custom component libraries intended for agents, designers, and content editors. Additionally, it supports the creation of custom applications for external agents such as ChatGPT, Claude, Grok, and Gemini, utilizing the component libraries built within the platform.
Clutch supports building high-performance Next.js sites, providing users with full control over both design and functionality. The platform highlights use cases such as conversational commerce, which assists customers in building optimal shopping carts, and conversational search, which helps users make informed decisions efficiently. Evidence from case studies indicates that businesses have seen measurable improvements in order size, catering order value, and search keyword rankings after implementing Clutch-powered experiences.
The product is developed by Clutch Creator, Inc.
In the Web & no-code builders space, Clutch takes a focused approach. It focuses on building highly-personalized, AI-powered websites without coding or complex integrations. It is built as a B2B product for marketers and web designers. Clutch is available on the web.
Clutch builds and maintains Clutch, and the product first shipped in 2024. Key capabilities include drag and drop builder, agent integration, and custom component libraries. It exposes integrations via an MCP server.
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