Art House is an augmented reality technology for brands and designers. It is described as making brand media interactive and as a way to publish realistic holograms and immersive scenes without an app.
Its features include AR Codes and AR Links that can be attached to any piece of media, immersive overlays that can be surface mapped or floating in space, and record-and-share buttons, custom calls to action, and form fields. The page also names a Scene Editor for composing a scene’s interaction with its surroundings and end users, a Backend Spatial Engine for hosting and delivering AR experiences, a Publishing Platform for publishing and updating immersive interactive scenes in real time, and an Invisible Interface that opens the native camera through app-less entry points with spatial capabilities. The site further refers to an Augmented Intelligence Engine called Holograph.
The stated use cases center on audiences unlocking experiences with smartphones today and wearables tomorrow, without an app. The page also says the platform can be used for customer journeys and frames the offering as creative solutions for brands and designers. Its front-end description refers to immersive scenes and content that had previously appeared behind screens of TVs, computers, and movie theaters being brought into the world.
Art House’s site includes client login and a schedule demo option.
Art House is a Design & Creative product. It focuses on allowing brands to create and publish interactive AR experiences without requiring users to install an app. Art House is a B2B product aimed at brands and marketing teams. Pricing is paid. It runs on the web.
Behind Art House is Art House, based in Argentina, and the product first shipped in 2022. Among its 7 catalogued features are AR code generation, hologram publishing, and scene editor.
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