Apointoo Capture is a WordPress plugin that captures attribution context (first-touch and last-touch) from existing forms built with Contact Form 7, WPForms, Gravity Forms, and others. It stores this data locally in form records and emails without external calls. When configured with an Apointoo account, it forwards leads server-side in a consent-aware manner to the Apointoo dashboard. The plugin never creates or renders forms itself, making it a lightweight addition for marketers who want to maintain campaign context across their current form infrastructure.
In the Marketing & ads space, Apointoo Capture takes a focused approach. It focuses on losing first-touch and last-touch attribution data when using standard WordPress contact forms. Apointoo Capture is a B2B product aimed at marketing teams and website owners using WordPress forms. Apointoo Capture is free to use. It runs on the web, and it can be self-hosted.
It is developed by Hugo Carvalho, and the product first shipped in 2026. Among its 5 catalogued features are Attribution Capture, Form Integration, and Lead Forwarding. The interface is available in Dzongkha and English. It exposes integrations via a public API.
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