Althing enables running synthetic focus groups and surveys using customizable AI personas powered by any LLM. It functions as a Python library, CLI tool, and provides an MCP server compatible with Claude Code, Cursor, and Windsurf. The tool is designed for user researchers and product teams seeking to gather insights quickly without the logistical challenges of traditional research methods.
In the AI & ML space, althing takes a focused approach. Conducting user research and focus groups without recruiting and scheduling real participants. It is built as an open-source project for user researchers, product teams, and AI developers. althing is open source under the MIT license. althing is available on the web, the command line, and API, and it can be self-hosted.
DataViking-Tech builds and maintains althing, and the product first shipped in 2026. Development happens publicly on GitHub with 360 commits in the last 90 days. Key capabilities include Synthetic Personas, Focus Group Simulation, and MCP Server. It exposes integrations via an MCP server.
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