Adsata is a web-based platform that allows users to create, manage, and analyze webcam eyetracking studies for UX, marketing, and academic research. It provides data-driven insights to improve design and conversion rates, supporting both German and English users.
Webcam Eyetracking is an Analytics (BI, web, product) product. It enables researchers and marketers to easily conduct webcam-based eyetracking studies online for user insights. Webcam Eyetracking is a B2B product aimed at UX researchers and marketers. A free plan is available. It runs on the web.
It is developed by Adsata (Germany), and the product first shipped in 2022. Among its 6 catalogued features are webcam eyetracking, UX testing, and conversion analysis. The interface is available in German and English. It exposes integrations via a public API.
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